Comcast and NBC SMS Campaign Progress
Posted 10 December 2009 at 18:48 by Ben Richards
Category: Mobile marketing
Tags: Comcast, mobile marketing, NBC
Although a short note, Mobile marketing watch discuss the latest developments in the NBC and Comcast SMS campaigns.
In essence Comcast are taking over NBC Universal and levering this new media muscle in the world of SMS.
Source: Comcast/NBC Deal Bodes Well for Mobile Content
Mobile marketing versus advertising
Posted 1 December 2009 at 12:21 by Ben Richards
Category: Mobile marketing
Tags: difference between advertising and marketing, mobile advertising, mobile marketing
This is a blog detailing the differences between mobile MARKETING and ADVERTISING, from TheTextWorks.com.
The intended audience appears to be new mobile marketers/advertisers uncertain of the distinction between marketing and advertising through the mobile medium. A good explanation of how SMS can be both advertising and marketing.
Event promotion is swiftly moving toward the world of SMS campaigns as a direct, cost effective and instant marketing method.
Email and mobile marketing compared
Posted 1 December 2009 at 12:14 by Ben Richards
Category: Mobile marketing
Tags: email marketing, mobile compared to email, mobile marketing
A great comparison of email and mobile marketing detailing what can transpose from email to mobile marketing. The text works have once again published a user centric note, designed to help their customers and the industry.
This is especially useful for email marketers who intend to traverse the mobile marketing plateau and target people using SMS campaigns and promotions.
