MMA announces Certificate for Mobile Marketing
Posted 26 November 2009 at 16:02 by Ben Richards
Category: Mobile marketing
Tags: MMA, mobile marketing certified
It is now possible to become a certified Mobile Marketers under the MMA programme. The new initiative will produce skilled and informed participants capable of building and executing effective mobile marketing strategies for any industry.
The course is called "MMA track" and features topics including industry regulations (PPP), best practises and managing budgets for mobile marketing campaigns.
"This programme benefits the entire mobile marketing ecosystem by ensuring the highest industry standards," Mike Wehrs, president of MMA. The course will award participants with a seal of approval recognised by the entire industry.
MMA will be publishing the results of this initiative and any additional industry research.
