Adopt a brand
Posted 18 May 2010 at 13:37 by Richard Atsworth
Category: Mobile marketing
Tags: Brand SMS, MMA, mobile marketing association
Mobile Marketing Magazine recently reported on the Mobile Marketing Associations (MMA) new educational initiative to help retailers, agencies and brands understand, and get the most out of mobile marketing.
The MMA are tying this to an adopt a brand scheme allowing vendors to pay for the attendance of a chosen brand at an MMA forum on the 8th and 9th of June.
Source: MMA Launches Educational Initiative
MMA’s on rich media mobile advertising
Posted 17 March 2010 at 09:31 by Ben Richards
Category: Mobile marketing
Tags: mobile marketing association, rich media advertising
A white paper designed to educate the mobile marketing industry about the Rich Media mobile advertising units.
The white paper covers various industries and nationalities in its scope as well as some of the larger names in Rich Media mobile advertising such as Crisp Wireless, Eyewonder, GOGII, Greystripe, JumpTag, Medialets, Millenial Media, Quattro Wireless and the Weather Channel.
Source: MMA Releases Rich Media Ad Whitepaper
