Adopt a brand
Posted 18 May 2010 at 13:37 by Richard Atsworth
Category: Mobile marketing
Tags: Brand SMS, MMA, mobile marketing association
Mobile Marketing Magazine recently reported on the Mobile Marketing Associations (MMA) new educational initiative to help retailers, agencies and brands understand, and get the most out of mobile marketing.
The MMA are tying this to an adopt a brand scheme allowing vendors to pay for the attendance of a chosen brand at an MMA forum on the 8th and 9th of June.
Source: MMA Launches Educational Initiative
MMA in Brazil
Posted 14 January 2010 at 17:09 by Ben Richards
Category: Mobile marketing
Tags: brazilian mobile marketing, MMA
MMA have bought the Brazilian mobile marketing association Mobile Marketing Magazine reports.
They claim their motivation for this purchase was the massive potential and proven mobile marketing activity in Brazil. Great read for anyone marketing or considering marketing through mobile technology in Brazil.
Source: MMA Makes Brazilian Move
MMA Global CEO Resigns
Posted 10 December 2009 at 17:54 by Ben Richards
Category: Mobile marketing
Tags: Mike Wehrs resigns, MMA
Coverage of the resignation of the MMA global CEO and president. DMNews.com as usual reporting the controversial truth!
Read this if you are interested in the Mobile Marketing Association or if you are keeping track of general Mobile Marketing news. It is an informative read covering his reasons for leaving, what his piers are saying and where MMA will be going in the future.
Read it here: Wehrs steps down as global CEO, president of Mobile Marketing Association
MMA announces Certificate for Mobile Marketing
Posted 26 November 2009 at 16:02 by Ben Richards
Category: Mobile marketing
Tags: MMA, mobile marketing certified
It is now possible to become a certified Mobile Marketers under the MMA programme. The new initiative will produce skilled and informed participants capable of building and executing effective mobile marketing strategies for any industry.
The course is called "MMA track" and features topics including industry regulations (PPP), best practises and managing budgets for mobile marketing campaigns.
"This programme benefits the entire mobile marketing ecosystem by ensuring the highest industry standards," Mike Wehrs, president of MMA. The course will award participants with a seal of approval recognised by the entire industry.
MMA will be publishing the results of this initiative and any additional industry research.
