Hilton Hotels iPhone Application
Posted 30 November 2009 at 10:19 by Ben Richards
Category: Mobile marketing
Tags: Hilton, hotel application, iPhone, iPod
Hilton have launched an iPhone and iPod Touch application designed to make life easier for visitors to their hotel chains. Some of the things visitors can achieve with this application is an “e-check in” up to 48 hours before arrival and ordering room service from mobile devices. It is taken from DMNews.com – a very successful direct marketing website.
It is a good example of “out of the box” thinking with mobile marketing. It is particularly good for experienced marketers looking for inspiration and new concepts for their own marketing mix.
Source: http://feedproxy.google.com/~r/DMNewsMobileMarketing/~3/5wdId0M-Z8M/
Toyota Prius iPhone app
Posted 30 November 2009 at 10:12 by Ben Richards
Category: Mobile marketing
Tags: iPhone, iPod, phone app, Prius, Toyota
This is an article about the recent release of an iPhone application used to promote the Toyota Prius hybrid. The application includes a three dimensional tour of the car and various other interactive features.
The article is from DMNews.com a direct marketing news website with a vast library of industry related articles.
This article is great for marketers looking to compare and contrast other mobile related marketing campaigns to improve and optimise their own efforts.
It is a very useful article because it demonstrates how viral and engaging this kind of content can be for mobile device users.
Source: Toyota Prius iPhone app
