Comcast and NBC SMS Campaign Progress
Posted 10 December 2009 at 18:48 by Ben Richards
Category: Mobile marketing
Tags: Comcast, mobile marketing, NBC
Although a short note, Mobile marketing watch discuss the latest developments in the NBC and Comcast SMS campaigns.
In essence Comcast are taking over NBC Universal and levering this new media muscle in the world of SMS.
Source: Comcast/NBC Deal Bodes Well for Mobile Content
Comcast takes over NBC Universal
Posted 8 December 2009 at 11:07 by Ben Richards
Category: Mobile marketing
Tags: Comcast, NBC
Great coverage of the NBC take over update by Mobile Marketing Watch.
This is ideal for media related professionals and business researchers – the attitude largely being “this is huge!” and “watch this space…”. It is a useful because they discuss the impact on the media industry and the broadcast implications of this take over.
Source: Comcast/NBC Deal Bodes Well for Mobile Content
