Google’s national Click-to-Call program
Posted 24 March 2010 at 13:15 by Ben Richards
Category: Mobile marketing
Tags: click to call
As part of Google’s mobile Internet PPC service they have added the option to have a “click to call” link on PPC adds.
Source: Google’s Click-to-Call Advertising Goes National
When you’re Googling for something on your phone and hit sponsored results, it’s best if you can click that ad to find out more information as seamlessly as possible. For Google, they make more money when you click, so adding features to encourage clicking makes sense for their business. The trick is making the user want to click and also making that click qualified and worthwhile for the advertiser.
Keeping that in mind, Google recently released a “Click-to-Call” feature where advertisers could put a phone number or prompt in their ads that a user could literally click to call. However, the feature was limited to local advertisers only, which limited its growth on a national scale. According to a Google spokesperson, on average, advertisers who participated in the original Click-to-Call beta saw very positive results, ranging from a 5 to 30 % increase in click-through rates.
Yesterday, Google announced that they’ve expanded click-to-call phone numbers for national advertisers. For the types of larger businesses that run call centers, this makes the feature usable. Google’s latest Mobile Blog post gives the example of searching for travel services and being able to click-to-call directly to a travel agent.
The feature works on iPhone, Android and Palm Pre devices. If you’re an advertiser and want to add a click-to-call phone number to a Google mobile ad, this post on the Google AdWords blog explains how to set one up.
Related posts:
- MTV teams up with Crisp mobile This partnership will increase the richness of the MTV’s WAP...
- Google mobile search is localised This geo-specific search launch shows how targeted Google has become....
- YouTube advertising through mobile Another major player has measured the benefits of advertising through...
- Room with a view to the future Looking for a boutique hotel for that special anniversary, birthday...
- Tweets for business A short note from Twitter blog about their upcoming service...
Related posts brought to you by Yet Another Related Posts Plugin.
No Comments »
You can follow any responses to this entry through the RSS 2.0 feed.
