Blogs posted March 2010
Return to the mobile marketing blog home page.
Mapping the markets
Posted 30 March 2010 at 15:10 by Ben Richards
Category: Mobile marketing tips and tricks
Tags: marketing market maps
An associate of mine, Tom Heritage, has recently rolled out a really great tool for market research and analysis – market maps.
What are market maps? I hear you ask.
The Market Maps basically provide an overview of a particular market / industry, as well as all the companies that operate within it, structured in an easy to read format. They also include trends an forecast data on the left hand side.
One of his most recent marketing maps was based on the mobile marketing industry making him very useful for people like you.
This guy know what he is talking about and I really like his approach to business, so just go ahead and check his site out – www.FirstPartner.net Market Maps.
Great examples of press release writing
Posted 27 March 2010 at 08:13 by Ben Richards
Category: Mobile marketing
Tags: how to write a press release
If you are looking to write some kick ass press releases check this latest push by a mobile marketing agency.
Press release examples – Free press releases, Live PR, PR Log
Survey to win an iPod Touch!
Posted 25 March 2010 at 14:30 by Ben Richards
Category: Mobile marketing
Tags: the Text Works quiz
Mobile marketing magazine covering the Text Works survey on SMS mobile marketing.
The survey asks a few questions about your business and offers some advice on mobile marketing with SMS text messages.
Check it out here Text and Touch
Fantastic technology news and reviews
Posted 25 March 2010 at 14:07 by Ben Richards
Category: Mobile marketing
Tags: technology news
This is really just a great industry leader for technology news, reviews and marketing information.
Go check it out now folks and remember, RSS feeds can be pure gold!
GPS SIM cards
Posted 24 March 2010 at 13:21 by Ben Richards
Category: Mobile marketing
Tags: GPS SIM cards
BluSky have developed brand new SIM technology allowing mobile phones to become GPS enabled easily.
The new SIM cards contain a tiny GPS antenna allowing them to use apps and formware to access GPS satellite information.
Source: Add GPS To Any Feature Phone By Adding A-GPS SIM
Google’s national Click-to-Call program
Posted 24 March 2010 at 13:15 by Ben Richards
Category: Mobile marketing
Tags: click to call
As part of Google’s mobile Internet PPC service they have added the option to have a “click to call” link on PPC adds.
Source: Google’s Click-to-Call Advertising Goes National
Google reveals mobile search stats
Posted 24 March 2010 at 12:52 by Ben Richards
Category: Mobile marketing
Tags: a third of searches are local
The mobile Internet is growing at an alarming rate and search trends are becoming quite revealing.
Google have revealed that over a third of the mobile Internet searches are of local intent. Suggesting that the mobile search engines are used to find a service, product or address in the proximity of its user.
Source: Google Says Local Intent is Behind One-Third of Mobile Searches
iPhone games better than Sony/Nintendo
Posted 24 March 2010 at 12:47 by Ben Richards
Category: Mobile marketing
Tags: iPhone games, nintendo, sony
The iPod touch and iPhone games are booming!
They are showing a current trend and popularity better than that of Sony and Nintendo.
Source: iPhone stealing game market share from Sony, Nintendo
10 billion tweets!!
Posted 24 March 2010 at 12:45 by Ben Richards
Category: Mobile marketing
Tags: 10 billion micro blogs
Twitter is as popular as ever and one of the most interesting statistics it the upcoming 10 billionth tweet!
Whatever next, will the population of Facebook exceed that of the planet earth?
Source: Twitter to reach 10 Billion Tweets Milestone
iPhone Books more popular iPhone Games
Posted 24 March 2010 at 12:42 by Ben Richards
Category: Mobile marketing
Tags: books downloaded, games downloaded
Wow! According to mobclix.com the number of book downloads outnumber that of games.
This suggests that people of a literary interest outnumber that of gamers, could this be a generational trend?
Source: Books Now Outnumber Games on the iPhone
SMS Radio low bid auctions
Posted 19 March 2010 at 17:16 by Ben Richards
Category: Mobile marketing
Tags: sms auctions
Well Piri have launched another low bid auction prize list valued at just below twenty thousand pounds!
The auction starts on the 22nd March and the prizes include a PS 3, a 37″ Samsung LCD TV, a Blu-Ray Home Cinema system, an Apple iPad to name just a few.
Making sense of the media in 2010
Posted 18 March 2010 at 12:57 by Ben Richards
Category: Mobile marketing
Tags: new media age
Here is a great news site to quench your media thirst, its future safe cutting edge news is a great reference and inspiration to me.
Turning your site into a leverage engine
Posted 18 March 2010 at 12:39 by Ben Richards
Category: News
Tags: online marketing, seo advice
Ever wanted to have a high quality and cutting edge site that publishes online marketing material.
Well here is a great resource for on-line marketing and advice.
Silicon.com – technology and leadership news
Posted 18 March 2010 at 12:25 by Ben Richards
Category: Mobile marketing
Tags: leadership advice, technology news
Another great resource to bookmark for later reading.
A specific news site dedicated to cutting edge technological news and leadership advice.
CEO Business news and leadership advice
Posted 18 March 2010 at 12:17 by Ben Richards
Category: Mobile marketing
Tags: CEO news and advice
This is a specific news site for CEO’s to keep up with relevant news and leadership advice.
Technical world news
Posted 18 March 2010 at 12:11 by Ben Richards
Category: Mobile marketing
Tags: technological blog
More news sites for you guys to digest, this one is the leader in technical news, reviews and updates.
The best online news available
Posted 18 March 2010 at 11:55 by Ben Richards
Category: Mobile marketing
Tags: times online
Wow! Seriously folks not only is this unique content, its book publisher worthy content.
If you want to quote anyone, find statistics or just keep up with any industry check the Times Online News out.
Great mobile news site
Posted 18 March 2010 at 10:39 by Ben Richards
Category: Mobile marketing
Tags: mobile news sites
Hi folks just wanted to pass on the love an tell you about a great mobile news site I stumbled accross – Mobile News Online.
Mobile Marketing Magazine print edition
Posted 17 March 2010 at 10:03 by Ben Richards
Category: Mobile marketing
Tags: mobile marketing magazine print
One of our favourite mobile marketing news and reviews websites has reported they are going to produce another printed version of their on-line mobile marketing articles and blogs.
The last edition received rapturous applause, over 900 on-line downloads and over 5000 distributions at mobile marketing events.
Source: Mobile Marketing Goes to Print Again
YouTube advertising through mobile
Posted 17 March 2010 at 09:59 by Ben Richards
Category: Mobile marketing
Tags: YouTube mobile adverts
Another major player has measured the benefits of advertising through Mobile websites and laid their cards on the table.
YouTube are in the course of upgrading their mobile websites pages to include advertisements.
Source: YouTube Embracing Mobile Marketing
Bill to limit mobile stalking
Posted 17 March 2010 at 09:56 by Ben Richards
Category: Mobile marketing
Tags: mobile harrassment bill
Charleston, USA has seen a bill past to make obscene, harassing and threatening communication illegal.
The penalties range from a misdemeanour and up to $500 for first offender’s and a felony and up to $5000 fine for three or more offences.
Source: Bill to limit cell phone harassment progresses
Mobiles helping help workers in third world
Posted 17 March 2010 at 09:46 by Ben Richards
Category: Mobile marketing
Tags: third world mobile aid
Various groups including DataDyne are using mobile phones to collect and share vital information on health issues and disease outbreaks.
Other related information includes vaccination rates and instances of HIV.
Source: Mobile boom fuels health work in developing countries
Scary Stephen King SMS worth $175
Posted 17 March 2010 at 09:36 by Ben Richards
Category: Mobile marketing
Tags: stephen king text message
The settlement fee of $175 was paid after a promotional message was sent out to a group of mobile phone users advertising the new Stephen King novel.
This was an error and in breach of the terms laid down when subscribers opted in for promotional messages from Ninth Circuit.
Source: Scary Stephen King text message worth $175 in class action settlement
MMA’s on rich media mobile advertising
Posted 17 March 2010 at 09:31 by Ben Richards
Category: Mobile marketing
Tags: mobile marketing association, rich media advertising
A white paper designed to educate the mobile marketing industry about the Rich Media mobile advertising units.
The white paper covers various industries and nationalities in its scope as well as some of the larger names in Rich Media mobile advertising such as Crisp Wireless, Eyewonder, GOGII, Greystripe, JumpTag, Medialets, Millenial Media, Quattro Wireless and the Weather Channel.
Source: MMA Releases Rich Media Ad Whitepaper
TomTom Upgrades iPhone App
Posted 17 March 2010 at 09:17 by Ben Richards
Category: Mobile marketing
Tags: Tom tom app upgrade
The enhancements include HD traffic compatibility and local search powered by Google.
Tom Tom said that this has improved the apps performance as a whole and made the navigation functionality and interface more intuitive.
Source: TomTom Upgrades iPhone App
