Facebook is king of the mobiles!
Posted 25 February 2010 at 08:43 by Ben Richards
Category: Mobile marketing
Tags: facebook mobile
The vast majority of mobile Internet users are browsing facebook according to the GSM association.
With 5 million visitors and 2.6 million pages viewed per month they are a mobile Internet force to be reckoned with.
Source: Facebook dominates UK mobile use
Facebook dominates the lives of mobile internet users in the UK, according to figures from a mobile industry body.
The social network accounts for nearly half of all the time people in the UK spend going online using their phones.
The data, from the GSM Association (GSMA), showed that people in the UK spent around 2.2bn minutes browsing the social network during December alone.
The true number may be even higher as the data was only collected from three of the five UK networks.
The data, which will eventually be collected from all five networks, showed that 16 million people in the UK accessed the internet from their mobile phones in December 2009.
Together, they viewed a total of 6.7 billion pages and spent more than 4.8 billion minutes (60 million hours) online during the month.
MOBILE MINUTES SPENT ONLINE
Facebook; 2.2bn minutes
Google sites; 395m minutes
Microsoft sites; 165m minutes
Orange sites; 138m minutes
AOL (and Bebo); 106m minutes
Apple; 104m minutes
Vodafone; 89m minutes
BBC sites; 83m minutes
Flirtomatic; 54m minutes
Yahoo sites; 48m minutes
Source: GSMA/Comscore
Facebook dominated the statistics, racking up the most unique visitors (5 million), the most number of pages viewed (2.6 million) and the most time spent on the site.
Google sites were second in the list with around with 4.57 million unique users. However, they spent on average less than one-fifth of the time on its sites, compared to Facebook.
Others sites that appeared in the top ten – which accounted for 70% of usage – included Yahoo, eBay and Microsoft.
Facebook is currently the largest social network on the web, with around 350 million users.
The six-year-old site is rolling out a new homepage design which focuses more on chat and search.
Related posts:
- Facebook Zero – the Facebook text only mobile web site This is a step back in web design but a...
- Facebook steps up speed for mobile Facebook has launched a version of its popular social networking...
- Mobile Facebook Over Twitter Discussing the preferences of mobile social network users, Mobile Marketing...
- 10 things you want to know about mobile social media Some great fact and figures for marketing professionals to requote...
- Facebook local business advertising Advertising on business websites and social realms has always proven...
Related posts brought to you by Yet Another Related Posts Plugin.
No Comments ยป
You can follow any responses to this entry through the RSS 2.0 feed.
