Blogs posted February 2010
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Teenagers and texting
Posted 25 February 2010 at 10:03 by Ben Richards
Category: Mobile marketing
Tags: under age texting
An absolutely massive article about young people using text on a huge scale.
Text messaging seems to be a very common thing for 30 year olds and under. Will voice texting make texting more accessible for the later generations?
Source: Teens Text 10 Times per Hour: Nielsen
What – no mobile marketing measurements?
Posted 25 February 2010 at 09:55 by Ben Richards
Category: Mobile marketing
Tags: measuring mobile marketing
Dear reader, Why oh why oh why do some companies not offer a way to measure your mobile marketing and advertising response?
It seems like absolute madness to me! If I send out 100 thousand messages I want to know if they have responded or followed my call to action.
Otherwise a surge in sales is the only indicator I can use, but what if nothing changes? how can I optimise my campaigns based on no information?
Its simply not good customer service to hide this important information from you users.
Source: Why Is Mobile Marketing & Advertising So Hard To Measure?
Apple refuses GPS
Posted 25 February 2010 at 09:49 by Ben Richards
Category: Mobile marketing
Tags: Apple says no to GPS apps
It seems that Apple are refusing all application that use global positioning, GPS.
There was no real reason given for this ban, it seems that they are not supportive of proximity marketing in some way – though this is pure speculation.
Source: Apple Bans Location-based iPhone Ads
Recycle your phone at an ATM!
Posted 25 February 2010 at 09:33 by Ben Richards
Category: Mobile marketing
Tags: Cash machine phone recycling
A Starbucks in California the ecoATM trial has proven a complete success and will be rolled out nationally in the near future.
This easy and convenient way of advertising the recycling service is supposed to remind people to recycle their phones, unlike the UK where government subsidisation is used to fund companies to advertise the phone recycling service.
Source: Startup uses ATM machine to recycle cellphones
67% of the world have mobiles!
Posted 25 February 2010 at 09:25 by Ben Richards
Category: Mobile marketing
Tags: 67% of the world own mobiles
This and other contained statistics have been taken from a recent UN report.
How accurate is this, well its highly possible its just another approximation – but you should read the report, I found it convincing and perhaps your readers would benefit from this information?
Source: 67% Of The World’s Population Are Mobile Subscribers
Harrison will breathe life into Oxygen8
Posted 25 February 2010 at 09:18 by Ben Richards
Category: Mobile marketing
Tags: Harrison hired by Oxygen8
Oxygen8 have appointed James Harrison to grow its business activities by 60% over the next two years.
His new ideas are a good parallel for any business looking to form a long term strategy that will improve customer retention and drive new leads to their brand.
Source: Harrison Hired to Aid Oxygen8 Growth Plans
1.2 billion mobile sold in 2009
Posted 25 February 2010 at 08:57 by Ben Richards
Category: Mobile marketing
Tags: 1.2 billion sales, mobile sales up
A huge 1.2 billion sales in 2009 just shows how important and integral mobiles are to consumers.
The amount of money people are prepared to spend on buying, replacing and maintaining a mobile is growing rapidly.
Are you missing a trick by not promoting to the mobile owners in the UK?
Source: More than 1.2 billion cellphones sold in 2009
50 million tweets per day!
Posted 25 February 2010 at 08:53 by Ben Richards
Category: Mobile marketing
Tags: is twitter big?
That’s right the social media giant may not be highly profitable but it is still chirping away like a robin in the morning.
Still second to its counterpart, Facebook, Twitter is playing catch up. This will be a good year for social networking, people are finding their place in the virtual society and I have even spoken to people who work solely within a virtual environment on-line.
What will it be like in 2011?
Source: Just How Big is Twitter?
US give up on proximity marketing
Posted 25 February 2010 at 08:49 by Ben Richards
Category: Mobile marketing
Tags: proximity marketing is down
It seems the US are just not interested in using or responding to proximity marketing.
The US businesses are investing heavily in mobile marketing generally but it seems that Bluetooth or similar proximity response technologies.
Source: What Happened To Proximity Marketing?
Facebook is king of the mobiles!
Posted 25 February 2010 at 08:43 by Ben Richards
Category: Mobile marketing
Tags: facebook mobile
The vast majority of mobile Internet users are browsing facebook according to the GSM association.
With 5 million visitors and 2.6 million pages viewed per month they are a mobile Internet force to be reckoned with.
Source: Facebook dominates UK mobile use
The best 10 windows mobile apps
Posted 24 February 2010 at 10:40 by Ben Richards
Category: Mobile marketing tips and tricks
This is a great list of windows business apps.
Some are free and some cost as little as $4.99, all seem very useful for the modern businessman.
Wagamama iPhone App
Posted 23 February 2010 at 16:40 by Ben Richards
Category: Mobile marketing
Tags: Wagamama iPhone App
Now you can find your local Wagamama restaurant through their new iPhone application.
To compliment this application Wagamama have updated their website to allow on-line take outs and table bookings.
Source: wagamama Launches iPhone App
Universal iPhone app
Posted 23 February 2010 at 16:37 by Ben Richards
Category: Mobile marketing
Tags: couples retreat, iPhone app for Universal, universal DVD
A viral application repurposing elements of the movie from Universal “Couples retreat”.
The idea behind the campaign was to grab interest and add post movie entertainment value which in turn should encourage viral distribution.
Source: IPhone app pushes DVD for Universal
10 things you want to know about mobile social media
Posted 23 February 2010 at 16:32 by Ben Richards
Category: Mobile marketing
Tags: mobile and social media
Some great fact and figures for marketing professionals to requote or research.
This is also a good resource for anyone studying for a mobile marketing qualification.
Source: 10 Things You Need to Know About Mobile and Social Media
Texting for immigration reform
Posted 23 February 2010 at 16:28 by Ben Richards
Category: Mobile marketing
Tags: sms for immigration reform
A huge story from the Huffington Post covering the recent success of text message campaign for immigration reform.
As well as crisis notifications and other helpful updates the campaign offers a channel for legal immigrants in hiding or fearful for their safety from communication barriers and racism. This is a great application of SMS technology to reach those in need.
Source: Text Messaging Vital in the Fight for Immigration Reform
Google voice now support multi-SMS
Posted 23 February 2010 at 16:20 by Ben Richards
Category: Mobile marketing
Tags: Google voice, voice with multi SMS
Its now possible to add multiple people to the Google voice interface using commas to separate each person.
Source: Google adds multi-SMS support to Google Voice
Ford mobile success
Posted 23 February 2010 at 16:18 by Ben Richards
Category: Mobile marketing
Tags: Ford mobile marketing
Apparantly 20% of people who viewed the Ford Taurus advert included in this story clicked through the the “find a dealer” section of the website.
There is also an opt in campaign to receive timely and relevant content relating to Ford products.
Source: Ford Sees Mobile Success With Campaign Touting 2010 Taurus, Generates 20% CTR
Coca-Cola winter olympics mobile marketing
Posted 23 February 2010 at 16:14 by Ben Richards
Category: Mobile marketing
Tags: coke at the winter olympics
Coca cola is working with NBC to create winter olympics related mobile website content including games.
The content includes the refreshing noise of ice clinking and a person exclaiming “ahhhh” as they enjoy their first sip of Coke, thirsty anyone?
Source: Coca-Cola Launches Mobile Initiative for Winter Olympics
Voice SMS a Hit in Uganda
Posted 23 February 2010 at 16:10 by Ben Richards
Category: Mobile marketing
Tags: voice SMS in uganda
According to MTN the uptake on voice SMS has been substantial and above their expectations.
It seems that eliminating the need to type out SMS messages is becoming increasingly popular amongst other countries, how long before it reaches the UK?
Source: Voice SMS a Hit in Uganda
The Text Works guide to SMS
Posted 23 February 2010 at 15:57 by Ben Richards
Category: Mobile marketing
Tags: guide to SMS marketing
A really detailed guide to getting the most our of your SMS campaigns.
Worth reading right the way through to understand the benefits of profiling with SMS and test messaging promotion marketing.
Read it here SMS gives you wings!
2007’s top ten mobile games!
Posted 23 February 2010 at 10:23 by Ben Richards
Category: Mobile marketing tips and tricks
Yep a bit dated but these are a great selection of games from 2007 for your mobile.
Enjoy!
Windows mobiles 10 best features
Posted 23 February 2010 at 10:21 by Ben Richards
Category: Mobile marketing tips and tricks
Here is an interesting selection of ten reasons why you should buy Windows Mobile 6.5.
If you can get past the sales pitch this is good information for the prospective buyer.
SMS for faithful footwear
Posted 22 February 2010 at 14:26 by Ben Richards
Category: Mobile marketing
Tags: footwear marketing through sms
Fashion shoe retailer “Faith” recently elected a mobile marketing platform and have found great success through their timely and ongoing SMS marketing promotions and profiling.
Source: Faith in SMS Pays Off for Fashion Footwear Chain
Bristol Zoo says protect gorillas through mobile receycling
Posted 22 February 2010 at 14:21 by Ben Richards
Category: Mobile marketing
Tags: recycle your mobile, save gorillas
The coltan used within mobile phones is taken from the home of the endangered lowland gorillas.
Recycling your phone will give you a few pounds but it seems may also contribute to reducing the risk of extinction of this Gurilla species.
Source: Bristol Zoo wants old phones to help protect gorillas
Mobile Tickets will be massive!
Posted 22 February 2010 at 14:18 by Ben Richards
Category: Mobile marketing
Tags: mobile ticketing
The claim is that close to 15 billion mobile tickets will be delivered to subscribing mobile phones before 2014.
Juniper research have generated an array of statistics based on recent studies. They have been quoted as saying that 15 billion is a large number but the innovative approaches will increase market penetration.
Source: Mobile Ticketing to Boom, says Juniper
