Monetising Mobile Web
Posted 22 January 2010 at 16:50 by Ben Richards
Category: Mobile marketing
Tags: monetising mobile web
Nice coverage of the streaming adds to be broadcast on mobile social channels from One Riot.
It seems that trending ads and targeting through social channels are the way to monetisation. Good for anyone looking for inspiration or research into monetising modern media.
Source: iPhone Gets Real-Time Twitter Ads Via OneRiot
Today we’re launching RiotWise Trending Ads, a stream of ads that are related to trending topics as they emerge across the social web. Simple but effective.
Trending Ads are a perfect fit for monetizing social web applications such as Twitter apps, IM clients and iPhone apps. Users of these services tend to be rabid consumers of content concerning today’s trending topics. RiotWise Trending Ads display ads that are highly relevant to those same trending topics. The “realtime relevance” of these ads makes a lot of sense to end-users, and results in a high click through rate – which means more revenue to share with the application developer.
This announcement builds on the momentum of OneRiot’s RiotWise system, the industry’s first ad network for the realtime web which we launched here. The system is enabled by OneRiot’s realtime search technology and PulseRank relevancy algorithm.
RiotWise Trending Ads are available via OneRiot’s API, as well as a new Mobile Ad Unit. We’re looking forward to seeing what developers do with it. For example, our friends at Digsby, (the wildly popular IM and Twitter client,) are integrating the trending ads right into the stream of News Feeds.
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