Blogs posted January 2010
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Top ten hot topics for 2010
Posted 29 January 2010 at 14:23 by Ben Richards
Category: Mobile marketing tips and tricks
According to the Mobile Marketing Association this is the top ten hot things to watch this year.
Daily mobile marketing top ten
Posted 29 January 2010 at 14:14 by Ben Richards
Category: Mobile marketing tips and tricks
Ten fantastic examples of mobile marketing campaigns taken from christine.net.
Perfect for mobile marketers looking for inspiration. Note – these are predominantly American in origin.
Flirtomatic’s new marketing and sales manager
Posted 25 January 2010 at 16:18 by Ben Richards
Category: Mobile marketing
Tags: Danielle Morgan, Flirtomatic
Mobile marketing magazine revealing that the employment of Flirtomatic Sales and Marketing manager Danielle Morgan may broaden their targeted teritories.
It is said that they will improve their relations with UK carriers with fresh promotional and marketing ideas.
Source: Morgan Takes Flirtomatic Marketing Role
AT&T MMS Sweepstakes
Posted 22 January 2010 at 17:20 by Ben Richards
Category: Mobile marketing
Tags: AT&T MMS
A MMS sweepstake targeting college football fans by AT&T reports mobile marketing watch.
This is being dubbed as the most interactive promotion launched by AT&T to date, is this true – I recommend looking for yourself.
Source: AT&T Rolls Out Massive MMS Sweepstakes
iPromote local mobile advertising
Posted 22 January 2010 at 17:17 by Ben Richards
Category: Mobile marketing
Tags: iPromote, mobile advertising for SMEs
iPromote claim to be the first mobile ad platform to support local businesses.
Although the pricing is not transparent for this service its nice to see the big boys recognising a market for small business services.
Source: iPromote Promotes Affordable Mobile Ads for Local Business
Buy an app and help in Haiti!
Posted 22 January 2010 at 17:14 by Ben Richards
Category: Mobile marketing
Tags: help Haiti
I would encourage all visitors and regular readers to browse these app and do your bit to help with the Haiti disaster.
Don’t think about it just click the link and help out now!
Source: Support Haiti by Buying One of These iPhone Apps
100 thousand iPhone in 8 days
Posted 22 January 2010 at 17:12 by Ben Richards
Category: Mobile marketing
Tags: vodafone sell 100 thousand iPhones
Vodafone UK are reported as selling 100,000 iPhone in 8 days!
Since introducing the iPhone to their network they have seen a dramatic sale rate and demand from prospective handset consumers. Based on this information other networks should consider introducing the iPhone support to their network before they miss the boat.
Source: Voda Sells 100,000 iPhones in Eight Days
Wireless carriers are missing the point!
Posted 22 January 2010 at 17:08 by Ben Richards
Category: Mobile marketing
Tags: wireless means clueless
Mobile marketing watch raising a very good point here – the people with the technology don’t know how to use it!
For example, SMS mobile marketers target specific demographics and focus on a particular region to achieve the most relevant message delivery. The people with unlimited power in the SMS broadcasting market are NOT using it!
This irony seems consistent throughout the industry. I look forward to seeing this change.
Source: When Will Wireless Carriers Wake Up And Smell The Opportunity?
SMS GupShup deal
Posted 22 January 2010 at 17:04 by Ben Richards
Category: Mobile marketing
Tags: SMS GupShup
SMS GupShup have managed to secure funding amounting to $12 million reports mobile marketing magazine.
Nice review of the service offered by SMS GupShup and the fantastic secured deal, congratulations!
Source: SMS GupShup Secures Funds
$10 million in SMS donations for the Haiti disaster
Posted 22 January 2010 at 16:59 by Ben Richards
Category: Mobile marketing
Tags: $10 million SMS donation
Erictric announce that $10 million worth of SMS donations have been sent to help people in Haiti at this time of need.
This is fantastic news and I commend all those donors and organisers involved in this initiative.
Source: Haiti Donations by SMS Surpass $10 Million
Opt out mobile marketing advice
Posted 22 January 2010 at 16:56 by Ben Richards
Category: Mobile marketing
Tags: opt out marketing
Mobile marketing magazine presenting the simple and helpful 3 points to opt out marketing.
Perfect for SMS mobile marketing professionals as the latest opt out legislation has changed.
Source: Burst SMS Offers Opt-out Advice
Mobile development to sky rocket in 2010
Posted 22 January 2010 at 16:52 by Ben Richards
Category: Mobile marketing
Tags: app development in 2010
Mobile marketing watch review the potential growth of mobile app development in 2010.
They make good use of real stats and research making it a great read for researchers and business specialists alike.
Source: Development And Overall Use Of Mobile Apps To Skyrocket In 2010
Monetising Mobile Web
Posted 22 January 2010 at 16:50 by Ben Richards
Category: Mobile marketing
Tags: monetising mobile web
Nice coverage of the streaming adds to be broadcast on mobile social channels from One Riot.
It seems that trending ads and targeting through social channels are the way to monetisation. Good for anyone looking for inspiration or research into monetising modern media.
Source: iPhone Gets Real-Time Twitter Ads Via OneRiot
10 MEF Trends for 2010
Posted 21 January 2010 at 16:52 by Ben Richards
Category: Mobile marketing
Tags: 10 mobile entertainment trends
Nice list of mobile entertainment related trends for 2010 from mobile marketing magazine.
Great read for any marketers looking to get inside information on leverable trends and identify odd patterns in their own mobile marketing measurements.
Source: 10 Trends for 2010 from the MEF
Fords WiFi new year resolution
Posted 21 January 2010 at 16:44 by Ben Richards
Category: Mobile marketing
Tags: Ford technology, iPhone in car
Ford are reported as making a huge movement towards integrating iPhone and other WiFi technologies into their new vehicles.
This is a nice read for prospective car buyers and anyone interested in Apple / Ford related developments.
Source: Ford Pushing Mobile, Wi-Fi Technologies for 2010
Twitter 2010 profit?
Posted 21 January 2010 at 16:40 by Ben Richards
Category: Mobile marketing
Tags: twitter profitability
Mobile marketing watch speaking about Twitter in late December 2010.
A whole bunch of industry players have been debating and how, when and if Twitter will manage to turn a profit this year, it seem they already began generating revenue in 2009.
Source: Twitter Now Turning a Profit?
White House iPhone App
Posted 21 January 2010 at 16:35 by Ben Richards
Category: Mobile marketing
Tags: white house app
The white house bloggers announced their latest iPhone application on Tuesday just gone.
Now you can stream videos from the white house server using your iPhone. Good link for anyone interested in cutting edge presidential and American political news.
Source: White House Launches New iPhone App
Viewing YouTube is like sending 500,000 SMS
Posted 21 January 2010 at 16:32 by Ben Richards
Category: Mobile marketing
Tags: mobile network strain, mobile video traffic
Mobile Wire reporting that watching videos on smartphones is the same as sending 500 thousand messages in terms of traffic volume.
Its easy to take our technology for granted and worth noting how relatively little environmental impact SMS messages have. Good read for anyone interested in media usage and specifications through mobile networks.
Source: Watching a video on a smartphone = sending 500,000 text messages
SMS games earn $170 million
Posted 21 January 2010 at 16:22 by Ben Richards
Category: Mobile marketing
Tags: SMS gaming
Mobile marketing watch reporting on the recent SMS gaming increase in popularity.
Those mobile owners who do not have an iPhone or equivalent handset are turning to SMS interactive games and competitions for entertainment.
Source: SMS Games Carve Profitable Niche, Earns One Startup $170M In Revenue
83% of brands not using mobile analytics
Posted 21 January 2010 at 16:12 by Ben Richards
Category: Mobile marketing
Tags: brand promotion, mobile analytics
Mobile marketing magazine covering the recent Bango report.
Apparantly 83% of brand promoters are not mobile analytical tools, meaning their targeting, relevance and strategies are inaccurate. Good read for any mobile marketers looking to improve their profiling and understanding of mobile marketing measurements.
Source: Brands Fail to Measure Mobile, says Bango
3GVision Connectthings with France
Posted 21 January 2010 at 16:06 by Ben Richards
Category: Mobile marketing
Tags: 3GVision, Connectthings, nmobile 2D bar code
Another mobile partnership to make the most during the economic decline.
The two companies are going to leverage 2D mobile bar codes within the French market. A good read for anyone interested in mobile bar code marketing and the French demographic.
Source: 3GVision Makes a French Connection
Great white sharks SMS proximity alert
Posted 19 January 2010 at 17:27 by Ben Richards
Category: Mobile marketing
Tags: great white shark, sms shark locating
This is a fascinating application of the “so called” dated technology of SMS. Taken from the telegraph.
When a shark gets within a certain proximity of Perth shoreline scientist receive a text message.
Source: Great white sharks tracked by SMS
SMS cuts hospital queues
Posted 19 January 2010 at 17:21 by Ben Richards
Category: Mobile marketing
Tags: hospital sms campaign, Malaysian SMS cuts queues
Malaysian hospitals have taken the initiative to reduce their hospital queues through SMS interactivity.
The pilot project sends out an SMS alert when their are less than 5 patients before their turn. This relevant and personal service related SMS use is perfect for great PR, improved customer satisfaction and profiling your patients through texting services.
Source: Malaysia to use SMS to cut hospital queues
Medical Bracelet helps medics in emergencies
Posted 19 January 2010 at 17:15 by Ben Richards
Category: Mobile marketing
Tags: Invisible Bracelet
A great application of SMS as an added service to a valuable product from InvisibleBracelet.org.
The service delivers essential medical information to health professionals in the event of an emergency for only $5 a year!
Source: InvisibleBracelet sends SMS in case of medical emergency
iPhone Television App
Posted 19 January 2010 at 17:08 by Ben Richards
Category: Mobile marketing
Tags: TV iPhone apps
Nice coverage of the Israeli mobile comms operater partnering with Streamezzo to release a live TV app for the iPhone.
Mobile Marketing Magazine as ever offer a nice snippet of information describing the potential of mobile.
Source: Partner Selects Streamezzo for iPhone TV App
