Tweets for business
Posted 15 December 2009 at 09:57 by Ben Richards
Category: Mobile marketing
Tags: Twitter organisation
A short note from Twitter blog about their upcoming service changes.
It is interesting to see how they are changing their social media services to be more business facilitating. This is a good read for any Web 2.0 marketers looking to leverage Twitter but found it a little disorganised.
Source: A feature test with businesses
My name is Anamitra and I work in the product team at Twitter. For some time now, businesses of all sizes have been using Twitter to deepen their engagement with customers. The simple features that Twitter has offered to all users has worked for business users as well. As Twitter becomes more integral to businesses, they will need more business specific features from Twitter – both on the web and API. We have been working on some of these features and are ready to start a limited beta test of one that’s further along in development.
The feature we are beta testing is called ‘Contributors’ – it enables users to engage in more authentic conversations with businesses by allowing those organizations to manage multiple contributors to their account. The feature appends the contributor’s username to the tweet byline, making the business to consumer communication more personal; e.g. if @Twitter invites @Biz to tweet on its behalf, then a tweet from @Twitter would include @Biz in the byline so that users know more about the real people behind organizations.
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