CEM and CRM Conference
Posted 17 December 2009 at 10:32 by Ben Richards
Category: Mobile marketing
Tags: CEM, CRM, Customer Experience Management, Customer Relationship Management
A short note from Mobile Marketing Magazine on the “Telecoms CEM, CRM & Retention” March 2010 event.
If you have heard of it and thinking of attending, read this and follow the links to learn more.
Source: CEM and CRM Under the Spotlight
IIR Conferences is staging its ‘Telecoms CEM, CRM & Retention’ event from 15 – 18 March 2010 at the Hilton Vienna Plaza in Vienna.
With 11 operator case studies on the two conference days, an interactive workshop and a collaborative learning session, IIR says the conference offers delegates ample opportunity to learn, network and exchange ideas.
The event will examine how operators are developing and adopting novel CRM (Customer Relationship Management) and CEM (Customer Experience Management) approaches in order to enhance customer relationships and maximise customer retention as well as customer lifetime value. Orange France Telecom will explain how to
“industrialise” the customer experience, while du will present on how to measure the customer experience. A session from PTC will look at how to harvest customer insight from PTC, while Mobitel will explain how to differentiate your loyalty programme for high value customers from Mobiltel.
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