ABC and Disney going with the FLO TV
Posted 11 December 2009 at 14:29 by Ben Richards
Category: Mobile marketing
Tags: ABC mobile, Disney channel, FLO TV, mobile broadcasting
Nice coverage of FLO TV’s expanding mobile broadcasting presence. Taken from Mobile marketing watch.
It is very interesting to watch the growth of mobile media and streaming initiatives and technology, as with anything the demand MUST be driving the technology to catch up. Great for modern phone owners and researchers looking for the latest mobile broadcasting news.
Read it here: ABC Mobile, Disney Coming to FLO TV
FLO TV is growing its mobile broadcasting presence by leaps and bounds.
This week it was announced that FLO TV will expand its content agreement with The Walt Disney Company, the outcome of which is ABC Mobile and the Disney Channel coming on board FLO TV programming.
The expansion brings with it a host of new content offerings for FLO TV, which is owned by Qualcomm. From full episodes of Grey’s Anatomy to fresh installments of “Hannah Montana,” the deal with Disney supplements the already content-rich FLO TV.
The emergent popularity of mobile TV has driven competition and fair pricing in the marketplace to an accelerated degree. AT&T, for example, recently scaled back the price of a mobile TV subscription to $9.99 per month. Verizon currently stands $14.99 per month.
According to Matt Murphy of Disney and ESPN Media Networks, “We are dedicated to connecting viewers to the content they want and brands they love on the platforms they choose and are pleased that in addition to having access to high-quality, popular sports programming from ESPN, users of the FLO TV service will now be able to see their favorite shows from ABC and Disney Channel.”
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