Blogs posted December 2009
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New Payment Tools Born of SK Telecom and Hana Deal?
Posted 21 December 2009 at 13:22 by Ben Richards
Category: Mobile marketing
Tags: SK Telecom and Hana deal
Mobile Marketing Watch covering a mobile payment solution formed by the 49% acquisition of Hana by SK Telecom.
A good example of corporations making massive preparations for the “mobile credit card” revolution. Good reading for investors and businesses researching what other market players are doing.
Source: New Payment Tools Born of SK Telecom and Hana Deal?
Incentivated Creates a Cross Marketing Director
Posted 21 December 2009 at 12:36 by Ben Richards
Category: Mobile marketing
Tags: Incentivated, Jason Cross
Nice note about Incentivated making a specific role for Jason Cross.
Since the recent MMA announcement of the official mobile marketing course qualifying professionals for the promotion of services and products through mobile devices, a number of marketing related agencies and businesses have generated roles to encourage innovative promotion in house.
Source: Cross Takes Incentivated Marketing Role
Mobile Marketing Magazine Digitises Mobile World Congress 2010
Posted 21 December 2009 at 12:29 by Ben Richards
Category: Mobile marketing
Tags: Mobile World Congress 2010
Great bit of news – MMM are planning to release a digital version of the 2010 Barcelona Mobile World Congress.
This will no doubt be a worthwhile download for mobile marketers across the globe. Email sales@mobilemarketingmagazine.com to find out more about the digital download and other related opportunities.
Source: Mobile World Congress Special Edition
iPhone Coverage
Posted 21 December 2009 at 12:24 by Ben Richards
Category: Mobile marketing
Tags: iPhone article
Mobile Marketing Magazine love to vary their content publishing service. Often they produce short notes with great information but every now and then they throw out a near e-book size post!
This article covering the hype around iPhone’s is a great read. Good prose and great industrial terminology make it a perfect read for researchers, writers and industry boffin’s.
You can always measure a good post by its comments, and this has achieved some great reactions and contributions.
Source: The iPhone Syndrome
Voice Based Mobile Marketing Partnership
Posted 21 December 2009 at 12:19 by Ben Richards
Category: Mobile marketing
Tags: voice through mobile
Another good example of two being better than one in the mobile industry during this up turn of our recession.
Comverse and Orange Cameroon are working together to measure the growth of and deploy voice related services through mobile phones. A good read for anyone interested in voice recording mobile marketing.
Source: Orange Cameroon Selects Comverse Voice HUB
Bailing Out Overcommited Digital Agencies
Posted 21 December 2009 at 12:15 by Ben Richards
Category: Mobile marketing
Tags: mobile marketing saves digital
Mobile marketing magazine reporting some interesting findings with regard to the overcommitment of digital agencies when building mobile applications.
It seems that mobile marketing agencies are more able to complete application builds, tapping into yet another unusual avenue to revenue.
Source: Unfinished Business
iome’s Event Planning Tool
Posted 21 December 2009 at 12:06 by Ben Richards
Category: Mobile marketing
Tags: how to promote through mobiles
Mobile Marketing Magazine showing us yet another useful product from a strong partnership.
Independent News and Media joined forces with iome to create a customisable event planner. 10 millions visitors have access to a tool allowing them to plan their social lives and make savings in the form of discount vouchers.
A great illustration of giving your customers something they need to increase interest and promote specific offers. Just sending promotions is not very effective, why not offer a tool that creates a viral buzz on-line or through mobiles and THEN offer them a discount on your products.
Source: iome Powers Independent Event-planning Tool
Don’t Take a Bite Out of an Old Apple
Posted 21 December 2009 at 11:59 by Ben Richards
Category: Mobile marketing
Tags: Apple versus Nokia, Nokia versus Apple
Nice coverage of the counter suit of Nokia versus Apple from Mobile Marketing Magazine.
Nokia has apparently infringed on 13 of Apple’s patents and are described as “stealing” their inventions. Great read for anyone following the battles of the giants.
Source: Anything You Can Sue…
2010 Mobile Predictions
Posted 21 December 2009 at 11:55 by Ben Richards
Category: Mobile marketing
Tags: 2010 mobile prediction
If you are looking to research the predicted 2010 mobile related performance and behaviour Mobile Marketing Magazine have released this report.
An extensive article covering various areas of growth and decline. Good read for anyone starting up mobile related initiatives in 2010.
Source: The Year Ahead in Mobile
Mobcast Gets Funding from For-Side.com
Posted 21 December 2009 at 11:53 by Ben Richards
Category: Mobile marketing
Tags: For-Side.com, Gospoken mobile books, Mobcast, Mobile marketing funds
Blog from Mobile Marketing Magazine about Mobcasts successful fund request from For-Side.com.
This is a good read for anyone interested in obtaining marketing related funding and followers of either Mobcast or For-Side.com. Note that this information very easily found its way to the blogs, who needs the PR?
Source: Mobcast Secures Funds
Twitters Geographical Survey Potential
Posted 21 December 2009 at 11:48 by Ben Richards
Category: Mobile marketing
Tags: twitter earthquake reports
This is an interest “Twitter leverage” idea, using tweets to monitor reports of earthquake effects in specific regions. Taken from BBC news.
Tweets related to earthquakes are being published seconds after an event, making this an interesting read for anyone looking for a new way of monitoring public opinion or reactions instantly.
Source: OMG. Did you just feel a quake?
SIG Adopts Low Energy Wireless Technology
Posted 21 December 2009 at 11:43 by Ben Richards
Category: Mobile marketing
Tags: environmentally friendly wireless, SIG bluetooth
Great story about one of the leading industrial giants opting into the environmentally friendly option of reduced power expenditure. Taken from Mobile Marketing Magazine.
This is a good read for any wireless users or suppliers looking to reduce costs, increase their range and reduce power consumption. It is great to see innovations leaning towards a reduced carbon footprint.
Source: Bluetooth SIG Adopts Low Energy Technology
Radio Low Bid Auctions 2010
Posted 18 December 2009 at 11:32 by Ben Richards
Category: Mobile marketing
Tags: lowest unique bid, SMS reverse auctions
After another year of SMS reverse auctions the Radiolowbidauction.com have announced there 2010 list of prizes.
Radiolowbidauction.com are punting a massive £5,000 worth in prizes to any lucky text messenger correctly guessing the lowest unique bid of the day. Keep an eye on their website for upcoming prizes and opportunities.
Aplix Acquires Zeemote
Posted 18 December 2009 at 11:24 by Ben Richards
Category: Mobile marketing
Tags: Aplix, Zeemote
MMM covering the acquisition of Zeemote by Aplix.
There is a definite trend in the media market at the moment, countless mergers, acquisitions and liquidations seem to be the order of the day. This merger combines the Java technology of Aplix with the wireless innovation of Zeemote.
Source: Aplix Buys Zeemote
Mobile Payments Partnership
Posted 18 December 2009 at 11:11 by Ben Richards
Category: Mobile marketing
Tags: PayThru and Pensio Mobile Payments
Mobile Marketing Magazine covering the mobile payment partnership.
paythru and Persio say that the partnership will create a major addition to their service and growth in the future. Nice read for anyone interested in mobile payments.
Source: paythru Partners with Pensio for Mobile Payments
YOC Growth
Posted 18 December 2009 at 10:58 by Ben Richards
Category: Mobile marketing
Tags: YOC network growth
Mobile Marketing Magazine has released YOC’s media network growth statistics for all to see.
The obvious success is not surprising with more people turning to their existing channels of entertainment in an attempt to cut costs. A good read for anyone interested in media market research.
Source: YOC Sees UK Ad Growth
Radio 1 Picture Messaging
Posted 18 December 2009 at 10:53 by Ben Richards
Category: Mobile marketing
Tags: picture messaging popularity, radio 1
Nice coverage of Radio 1’s free picture messaging day. Taken from Mobile Marketing Magazine.
Covers the success of the free picture message day initiative at Radio 1. Also discusses the networks support during this promotion.
Source: MDA Hails Picture Messaging Success
Mobile Content on the Up!
Posted 18 December 2009 at 10:44 by Ben Richards
Category: Mobile marketing
Tags: mobile content increase, screen digest
Mobile Marketing Magazine reporting about the increase of mobile content contributions according to Screen Digest.
Apparently 2009 has been a great year for mobile content with the increase of businesses and individuals getting on-line with mobile Internet sites. If you are thinking about developing or purchasing a mobile site have a read of this and then consider researching what your strongest competitors are doing and see if your prospects are talking about it.
Source: Mobile Content Booming, says Screen Digest
Geico GloveBox app
Posted 18 December 2009 at 10:38 by Ben Richards
Category: Mobile marketing
Tags: Geico iPhone app, GloveBox
The Mobile Marketing Watch blog have revealed a new automotive insurance iPhone application.
The app allows customers to access their on-line account, schedule payments and view insurance cards. Great read for anyone interested in building an insurance related application or if you are a Nationwide customer with an iPhone this might interest you.
Source: Geico Steps Up Mobile Efforts with GloveBox
Nationwide iPhone app
Posted 18 December 2009 at 10:32 by Ben Richards
Category: Mobile marketing
Tags: Nationwide phone app
DMNews.com offering a review of the new Nationwide iPhone application.
The app allows new and used car buyers to auto insure and auto loan the car. Good read for anyone looking to find niches in their market with apps or looking for a handy car purchase related app.
Source: Nationwide debuts second iPhone app
Mobile Christmas Cards Anyone?
Posted 18 December 2009 at 10:23 by Ben Richards
Category: Mobile marketing
Tags: mobile ecards
Nice note from Mobile Marketing Magazine about the public’s opinion on mobile based Christmas cards.
The fact that people end up throwing cards in the bin is wasteful and environmentally unfriendly. Using the e-card mobile service relatives and friends can send personalised messages and cards without delay or waste.
Source: Merry Mobile Christmas
Kenyan SMS service
Posted 18 December 2009 at 10:18 by Ben Richards
Category: Mobile marketing
Tags: Kenyan SMS service
Capital FM covering the launch of a new SMS service in Kenya.
The SMS service will enable mobile phone users to interact and monitor the stock exchange in real time wherever they are.
Source: Kenyan bourse launches SMS service
Mobile Innovations Win
Posted 18 December 2009 at 10:14 by Ben Richards
Category: Mobile marketing
Tags: airwide solutions, mobile innovations
A blog covering the results of the recent Airwide Solutions survey.
It seems that out of all of the votes the most popular innovative technology was mobile innovations, interestingly the iPhone only came in third with 32% of the votes.
Source: Mobile Innovations a Hit with Consumers, says Airwide
African is Ahead on Phone Journalism
Posted 18 December 2009 at 10:09 by Ben Richards
Category: Mobile marketing
Tags: African journalism, SMS headlines
The Guardian reports on Africa’s success with SMS journalism.
Because the most important snippet of information, in the form of a headline, is all most people need to react quickly this new take on phone based journalism is perfect for the climate in Africa.
Source: In mobile phone journalism, Africa is ahead of the west
Military iPhone apps?
Posted 18 December 2009 at 10:01 by Ben Richards
Category: Mobile marketing
Tags: military iPhone application
Wired.com discussing the potential military intelligence derived from iPhone user behaviour and activity.
Military based phone applications used to improve mission execution and situation diagnosis. A good read for anyone interested in technological gadgets applied to real life situations and defence.
Source: Military Could Use iPhones to Track Friends, Enemies in War
