Blogs posted November 2009
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Microsoft Mobile Marketplaces
Posted 30 November 2009 at 10:58 by Ben Richards
Category: Mobile marketing
Tags: Microsoft mobile, mobile marketplace
Good coverage of the new mobile advertisement initiative from Microsoft. DMNews.com explains how Microsoft are attempting to make mobile realms more targeted. Marketplace serves relevant adverts when users visit various websites through their mobile phones.
This is good information for technical and marketing specialists interested in mobile advancements and monitoring the corporate activities within technical industries.
There is an opportunity here for Microsoft to offer route to entry of any SMS mobile marketing promotions they might have.
Source: Microsoft Mobile Marketplaces
“The Text Works” Live Demonstrations
Posted 30 November 2009 at 10:46 by Ben Richards
Category: Mobile marketing
Tags: SMS mobile marketing ldemo
A nice note about The Text Works support service and live demonstrations.
Setting them apart from other mobile marketing service providers, The Text Works have announced they will be offering over the phone demonstrations for new sign ups and email enquirers. Perfect for anyone wanting to understand how and what mobile marketing campaigns are and what can be achieved with this extensive interface.
Children in Need of SMS
Posted 30 November 2009 at 10:38 by Ben Richards
Category: Mobile marketing
Tags: children in need, sms donations
A story on the Children in need SMS mobile marketing success story. Taken from The Text Works the article is a good example of fund raising initiatives raising substantial attention and donations.
It is smart marketing to become involved with charitable and contribute services without initial returns. This is a good story for charities and marketers alike demonstrating how a symbiosis can be formed between service providers and non profit organisations. It is interesting to see that Children in need achieved 1.75 million pounds from SMS alone.
Great SMS Engagement Article
Posted 30 November 2009 at 10:29 by Ben Richards
Category: Mobile marketing tips and tricks
Tags: SMS engagement, The Text Works
A mobile marketing blog with some good advice for promoters looking to engage a specific audience with SMS. The Text Works is another good blog to keep an eye on.
This is great for people struggling to monetise content, drive brand attention and win new business. It is particularly useful because it explains how to get the most out of SMS mobile marketing without wasting a lot of time and effort manually sending messages.
Hilton Hotels iPhone Application
Posted 30 November 2009 at 10:19 by Ben Richards
Category: Mobile marketing
Tags: Hilton, hotel application, iPhone, iPod
Hilton have launched an iPhone and iPod Touch application designed to make life easier for visitors to their hotel chains. Some of the things visitors can achieve with this application is an “e-check in” up to 48 hours before arrival and ordering room service from mobile devices. It is taken from DMNews.com – a very successful direct marketing website.
It is a good example of “out of the box” thinking with mobile marketing. It is particularly good for experienced marketers looking for inspiration and new concepts for their own marketing mix.
Source: http://feedproxy.google.com/~r/DMNewsMobileMarketing/~3/5wdId0M-Z8M/
Toyota Prius iPhone app
Posted 30 November 2009 at 10:12 by Ben Richards
Category: Mobile marketing
Tags: iPhone, iPod, phone app, Prius, Toyota
This is an article about the recent release of an iPhone application used to promote the Toyota Prius hybrid. The application includes a three dimensional tour of the car and various other interactive features.
The article is from DMNews.com a direct marketing news website with a vast library of industry related articles.
This article is great for marketers looking to compare and contrast other mobile related marketing campaigns to improve and optimise their own efforts.
It is a very useful article because it demonstrates how viral and engaging this kind of content can be for mobile device users.
Source: Toyota Prius iPhone app
USA Today travel app
Posted 27 November 2009 at 11:34 by Ben Richards
Category: Mobile marketing
Tags: travel app, USA today
Hampton are sponsoring a phone app offering flight tracking, weather updates and various other travel related information. Click below for more.
Google’s own smartphone
Posted 27 November 2009 at 11:30 by Ben Richards
Category: Mobile marketing
Tags: Google smartphone
Google are taking over the world one step at a time, their most recent obvious step was to release their own branded hardware in the form of a smartphone, see the following article for full details.
Source: Google’s own smartphone
Children in need and SMS donation success
Posted 27 November 2009 at 11:13 by Ben Richards
Category: Mobile marketing
Tags: children in need, sms donations
Congratulations to Children in need on their SMS donations initiative, they managed to raise 1.75 million pounds through 5 pound SMS donations – an excellent example of adding SMS to the mix and getting great results. Click below for the full success story.
Source: Children in need charity SMS donations
Bus Tickets on Mobile Phones
Posted 27 November 2009 at 11:10 by Ben Richards
Category: Mobile marketing
Tags: Arriva, mobile coupons
National bus network Arriva can now purchase special bus tickets (m-tickets) using their mobile phones anywhere, this is a great example of mobile coupons in action. Why not use SMS campaigns to encourage loyalty and brand interest in your business or marketing strategy. See the following for more details.
Source: Bus Tickets on Mobile Phones
Mobile Money Transfers
Posted 27 November 2009 at 11:04 by Ben Richards
Category: Mobile marketing
Tags: gartner research, mobile money transfers
Gartner research claims that by 2012 mobile money transfers will be one of the top 10 most popular uses for mobile devices. Click the link below to view the full article.
Source: Mobile Money Transfers
Tesco diversifies again
Posted 27 November 2009 at 11:02 by Ben Richards
Category: Mobile marketing
Tags: tesco broadband, tesco land line
Tesco is set on world domination, they seem to be offering a one stop shop for your buffet, new TV, mobile phone, kitchen sink and now land line services! You can actually move your broadband and phone to Tesco, as well as mobile phone contracts. Learn more about Tesco’s monopolization of… well everything by clicking below.
Source: Tesco diversifies again
Taking Advantage of Mobile Marketing
Posted 27 November 2009 at 10:57 by Ben Richards
Category: Mobile marketing
Tags: 5 tips for mobile marketers
5 helpful tips for mobile marketers. A nice note this, a simple explanation and some very good ideas especially if you are new to mobile marketing. Click below to read more.
Source: Taking Advantage of Mobile Marketing
Mobile marketing will be 12% of digital budget by 2014
Posted 27 November 2009 at 10:53 by Ben Richards
Category: Mobile marketing
Tags: 2014 digital budget
Time to get your financial head on! I am constantly hearing “2014 is the year for mobile”. Here is another blog claiming that over a tenth of the money spent from the digital advertising will be on mobile marketing. See the following article for more information.
Source: Mobile marketing will be 12% of digital budget by 2014
iPhone users, are they gullable?
Posted 27 November 2009 at 10:49 by Ben Richards
Category: Mobile marketing
Tags: iPhone app, iPhone users are gullable
Although they frequently moan about how expensive iPhone apps amidst their rants they have already paid and started downloading the app which they may or may not actually use. So are they gullable? Find out by reading this article.
Source: iPhone users, are they gullable?
Google Helps with Mobile Coupons
Posted 27 November 2009 at 10:44 by Ben Richards
Category: Mobile marketing
Tags: Google being generous, Google small business offer
It seems that Google have got swept away by the festive season and have been unusually generous of late. Google are offering small businesses and local retailers the opportunity to offer in store coupons for Google searchers. See the following blog for more details.
Source: Google Helps with Mobile Coupons
AdMob Report for Android & RIM
Posted 27 November 2009 at 10:38 by Ben Richards
Category: Mobile marketing
Tags: Admob, mobile phone operating systems, smartphones
A few really good statistics to note with the added value of having an insight into mobile phone operating systems and smartphones in general, thought this would be worth linking.
Source: AdMob Report for Android & RIM
Stream Video Games through Mobile Phones
Posted 26 November 2009 at 17:42 by Ben Richards
Category: Mobile marketing
Tags: mobile phone video game streaming, OnLive
This blog is a great example of mobile media demand pushing the boundaries of technology and innovation. It talks about the OnLive cloud gaming platform and how they are using their new technologies to stream video games to mobile phones.
A good read for mobile technical wizards and gamers alike.
Source: Read this article here
DMA announces award finalists
Posted 26 November 2009 at 16:02 by Ben Richards
Category: Mobile marketing
Tags: DMA, mobile marketing awards
The DMA have announced the winner of their 2009 Young Spark initiative.
Roxanne Messenger, Kitcatt Nohr Alexander Shaw, was awarded £1000 as a prize for winning the highly sought after title. Also noteworthy is the increased 64% interest in the DMA award since 2008.
Roxanne is said to be "a natural talent and real flair". Check out the associations study for more details.
MMA announces Certificate for Mobile Marketing
Posted 26 November 2009 at 16:02 by Ben Richards
Category: Mobile marketing
Tags: MMA, mobile marketing certified
It is now possible to become a certified Mobile Marketers under the MMA programme. The new initiative will produce skilled and informed participants capable of building and executing effective mobile marketing strategies for any industry.
The course is called "MMA track" and features topics including industry regulations (PPP), best practises and managing budgets for mobile marketing campaigns.
"This programme benefits the entire mobile marketing ecosystem by ensuring the highest industry standards," Mike Wehrs, president of MMA. The course will award participants with a seal of approval recognised by the entire industry.
MMA will be publishing the results of this initiative and any additional industry research.
Event Mobile Marketing Blog launch!
Posted 26 November 2009 at 13:53 by Ben Richards
Category: News
Tags: mobile marketing blog launch
This blog aims to deliver mobile marketing news, techniques and promotions for UK event/experiential promoters. There are a vast number of marketing and promotional strategies available to mobile marketers in 2009 and with passing moment there are new and innovative ways to increase brand attention, attract new customers and monetise free services for your business.
Why trawl through search engine results, simply add our RSS feed to your reader or syndication program and our news updates will be sent to you automatically.
All comments that are not deemed spam will be published and we will link to relevant industry leaders and bloggers.
I wish you the best of luck in business and look forward to hearing from you soon.
Phil
