IMImobile purchasing for the WIN
Posted 29 June 2010 at 10:12 by Richard Atsworth
Category: Mobile marketing
Tags: IMI Mobile, WIn acquisition, WIN plc
WIN plc has received a cash offer of 141p per share from IMI Mobile.
WIN are an AIM-listed mobile content and services and have been valued by IMI as £15.93 million. The expansion of the IMI portfolio reflects the entire industry as a whole, the idea is don’t compete – buy the competition.
Source: IMImobile to Proceed with £15.9m WIN acquisition
LBS of growth
Posted 29 June 2010 at 10:05 by Richard Atsworth
Category: Mobile marketing
Tags: LBS, Location based services
LBS or “Location Based Services” are set to grow as more and more businesses catch the wireless marketing blog.
SME’s are becoming aware of the laws and regulations surrounding LBS and as such the new marketing medium has become more accessible.
Source: LBS Set For Growth, says Berg Insight
Google music streaming over iTunes?
Posted 29 June 2010 at 09:43 by Richard Atsworth
Category: Mobile marketing
Tags: Google andoid comes to desktop, Google music streaming
The ever expanding Google group have decided to invest in music streaming amongst other media projects.
Essentially Google are opening all of their Android media services to general desktop users. Google have acquired Simplify Media to facilitate this new initiative.
Source: Google to add streaming music service to Android
PayPal Payments on Android
Posted 29 June 2010 at 09:36 by Richard Atsworth
Category: Mobile marketing
Tags: Android Internet payments, PayPal
The Vice president or PayPal, Osama Bedier, has revealed that the Payment Library will become available to Android users.
Mobile commerce growth is set to continue as major investment confirms. Android phones are growing in popularity and its a clever move for PayPal.
Source: PayPal’s Mobile Payments Library Comes to Android
FTC Approves Google’s/AdMob
Posted 18 June 2010 at 08:28 by Richard Atsworth
Category: Mobile marketing
The FTC recently approved the $750m acquisition of mobile adversing network – Admob. The announcement took longer than expected due to an investigation over antitrust, which ultimately was thrown out due to a lack of data on the industry. The FTC did, however, warn that it would be keeping a close eye on the situation.
Source: FTC Approves Google’s Acquisition Of AdMob
Mobile apps to help everyone
Posted 18 June 2010 at 08:24 by Richard Atsworth
Category: Mobile marketing
Can your mobile phone make you feel better about your self? Can it make you more intelligent, or train you to run a marathon? B.J. Fogg certainly thinks so. With the advent of the mobile phone application, anyone can now make an application to influence people and Fogg reports on the ability for apps to build routine and regular behaviour though triggers.
One things for sure – current apps are only scratching the surface..
Source: How apps, texting can improve your health
Android ships 100k units per day
Posted 18 June 2010 at 08:17 by Richard Atsworth
Category: Mobile marketing
Mobile marketing Magazine reported last week that more than 100,000 mobile handsets with Google’s android operating system are being sold every day. The article also reported on the latest developments for the OS, with new features such as flash support within the mobile browser being added.
Source: Android Selling 100,000 a Day
HipLogic does deal with Carphone
Posted 18 June 2010 at 08:08 by Richard Atsworth
Category: Mobile marketing
Social application integrator HipLogic has struck a deal with mobile retail giant Carphone Warehouse. The deal will see HipLogic customising most handsets sold by the retailer to give customers easier access to sites such as Facebook and Twitter as well as Sky News and Sports.
The move is designed to allow Carphone to build a stronger relationship with its customers.
Source: HipLogic Strikes Carphone Warhouse Deal
Cellphones nt a replacement for cash – YET..
Posted 18 June 2010 at 07:58 by Richard Atsworth
Category: Mobile marketing
MocoNews recently reported on mopays recent efforts to increase the number of people paying for good using their mobile phone. Their technology relied on the ability to charge goods to the end users mobile bill.
Entry to this market could turn out to be futile is payment giant Visa has its way. The company plans to bring in contact less payment methods this year with chips built into iPhone cases.
Source: Cellphones Still Not A Practical Replacement For Cash in the US – Yet
Google coming to a TV near you
Posted 18 June 2010 at 07:47 by Richard Atsworth
Category: Mobile marketing
Google recently announced its intentions to team up with intel and Sony to integrate is Android operating system into televisions, blu-ray players and digital set top boxes.
Analysts believe Google’s approach could revolutionise the way consumer watch TV, bringing together online and live content.
Source: Google TV is on The Way
Doctor iphone
Posted 8 June 2010 at 11:21 by Richard Atsworth
Category: Mobile marketing
NPR has reported in the rise in mobile apps being created to diagnose and manage mental health issues which can be used to record information directly from the patient 24 hours a day. The applications, which allows users to record how they are feeling, can feedback to therapists to help diagnose conditions more easily.
Source: Mental Health Apps: Like A ‘Therapist In Your Pocket’
Google encrypts searches via https link
Posted 8 June 2010 at 10:28 by Richard Atsworth
Category: Mobile marketing
Google has launched the ability to carry out encrypted searches via a new https version of its popular http search page. Google say this will help users wishing to search without the risk of third parties intercepting search requests.
Source: Google offers encrypted search
Shazam gets bigger
Posted 8 June 2010 at 09:51 by Richard Atsworth
Category: Mobile marketing
Shazam has hit a musical milestone this week by announcing it now has 75 million users. In addition, its users now have access to more than 1 bn songs.
The software, which allows users to hold a mobile device to a speakers to recognise the song thats playing and deliver a link to buy, has been available to the public for 10 years and is reported to be iTunes biggest affiliate.
Source: Shazam Hits 75m Users, 1bn Songs
1goal produce biggest campaign ever
Posted 8 June 2010 at 09:45 by Richard Atsworth
Category: Mobile marketing
Mobile marketing magazine recently reported on 1goals claim to have developed the worlds biggest mobile campaign ever. The Fifa approved project with backing from Telefonica hopes to get people to sign up via mobile as part of a drive to help get education to every child in the world by 2015.
The campaign includes a range of additional features such as wallpaper and ring tone downloads.
Source: 1GOAL Launches "World’s Biggest Ever" Mobile Campaign
Brits spend £1/2 Billion on apps
Posted 8 June 2010 at 09:40 by Richard Atsworth
Category: Mobile marketing
A recent survey by LG has discovered that Brits spend £420 million a year on apps for the latest range of handsets. The survey also looked at what customers wanted from an app, with money saving being the most wanted features, followed closely by apps that save you time.
This, LG believes, proves there is a market for handset manufacturers to sell apps outside the leading provider – Apple and itunes.
Source: Brits Spend £420m a year on Mobile Apps, says LG
Agencies to focus on Android
Posted 4 June 2010 at 16:34 by Richard Atsworth
Category: Mobile marketing
A recent report by InfoMedia has warned companies not to ignore Android when developing mobile strategies, with the mobile operating system now accounting for more than 4% of the market share.
Recent releases of the popular HTC brand have helped solidify brand amongst handset buyers in recent months.
Source: Android Becoming More Desirable, says InfoMedia
The iPhone App that pays on the move
Posted 4 June 2010 at 16:24 by Richard Atsworth
Category: Mobile marketing
Mobile marketing magazine recently reported on a new application for the iPhone which pays users for surveys they complete. Developed by OnePoll, users are able to earn between 10 pence and £5 per completed survey with funds paid directly into user Paypal accounts.
It opens up the possibility for users to earn on the move via a simply to use interface.
Source: The iPhone App That Pays You To Use It
Facebook steps up speed for mobile
Posted 3 June 2010 at 09:29 by Richard Atsworth
Category: Mobile marketing
Facebook has launched a version of its popular social networking site specifically designed for use on low bandwidth mobile devices, optimising it for speed.
It is hoped this will allow Facebook to grow around the world without users running the risk of incurring high data charges for access.
Source: Facebook Goes Faster on Mobile with 0.facebook.com Launch
Spain top for mobile music
Posted 3 June 2010 at 09:04 by Richard Atsworth
Category: Mobile marketing
Mobile phone users in Spain listen to more music on their mobile phone than any other users in Europe, according to a recent report from ComScore MobiLens tracking service.
The report also revealed that for then 54 million people in the EU listen to music on their phones, of which 47% browse the internet. This, according to the report, highlights the potential for advertising based around generating music sales.
Source: Spain Leads the Way for Mobile Music
Twitter for iPhone
Posted 2 June 2010 at 17:01 by Richard Atsworth
Category: Mobile marketing
Tweetie 2, the popular iPhone app for Twitter users, has been removed from the app store to make room for Twitter for iPhone. This comes after Twitter bought Tweetie 2 last month to give it better control of the most popular Twitter application.
Reviews for the new app are yet to emerge due to some issues downloading the new application.
Source: Twitter for iPhone rolling out in app store
SMS Keywords tool
Posted 27 May 2010 at 13:56 by Ben Richards
Category: Mobile marketing
Tags: keyword search, The Text Works
The Text Works have launched a brand new service for clients who want to find out if their SMS keyword is available before they buy.
The SMS keyword checker checks your entry against active SMS campaigns to see if its available. Once it is available you can sign up and start using it right away.
You can try it for yourself here: SMS keyword search tool
Next Kindle to be iPad killer?
Posted 25 May 2010 at 10:45 by Richard Atsworth
Category: Mobile marketing
Mobile marketing watch this week reported on increasing activity at Amazon Kindle HQ, with rumours flying around of increased hiring activity with a view to the possible development of a next generation Kindle device.
Inevitable comparisons were made between the Kindle and iPad, with Steve Jobs even quoted as saying “Now Amazon’s done a great job of pioneering this functionality with the Kindle, and we’re going to stand on their shoulders and go a bit further.”
Source: Amazon’s Kindle To Evolve into an… iPad?
ZIPPo lighter gets skins
Posted 25 May 2010 at 10:38 by Richard Atsworth
Category: Mobile marketing
Zippo have further developed their popular iPhone Zippo lighter simulator by adding skins allowing users to customise their virtual lighter.
The application recently surpassed the 10 million download mark as is designed to raise awareness of the brand.
Source: Zippo Monetizes iPhone App with Artist Skins
blinkx Launches Mobile beta site
Posted 20 May 2010 at 10:40 by Richard Atsworth
Category: Mobile marketing
Blinx, the video search engine has launched a mobile site designed for use on the latest smartphones. Users will be able to browse and view thousands of videos from iPhone, Android, or blackberry handsets.
Source: blinkx Launches Mobile Beta
nPower App
Posted 20 May 2010 at 09:26 by Richard Atsworth
Category: Mobile marketing
Mobile Marketing Magazine recently reported on nPowers new iPhone and Android Application allowing customers to update meter readings and find answers to FAQ’s.
The company plans further development in the future to provide more functionality.
Source: npower Unveils Meter-reading App
